About VF Venieri & AMS


VF-Venieri created its first crawler tractor in 1948, opened its first fully equipped plant in 1954, and, as its popularity grew, started producing earthmoving equipment in 1960.

Venieri put in place multiple International OEM agreements to further raise the bar. They went on to install the first hydrostatic transmission in an earth moving machine, added more horsepower to their loaders, patented the world’s first electric backhoe loader, and produced the first electric front wheel loader.

Venieri’s production philosophy, “Invest in constant research for innovating technical solutions oriented to safety, reliability, stability, performance, operator comfort, and permanent technological developments,” has allowed them to continue to innovate and grow within the earth moving industry.

Today, Venieri’s factory covers 753,473 sq. ft., with a covered area of 215,278 sq. ft., which houses the production and design departments, multi-purpose prototype assembly departments, and test plots.

Venieri’s adherence to a philosophy of innovation in the earth moving industry has brought international accolades with 2011 and 2014 SIA-Somoter International Awards.

Venieri celebrates its 70th birthday in 2018.

Applied Machinery Sales (AMS) imports, sells, and distributes world-class heavy equipment for the construction, agriculture and rental industries.  Since its start in 2010, when it was named the official importer for Merlo Telehandlers for the U.S., AMS  added  VF-Venieri earthmoving equipment and AIRO self-propelled manbaskets (AWP/MEWPs) to its lineup. All machines are available through direct sales and a growing dealer network.

Dealer, floorplanning, and retail financing opportunities are available.